Tom Workman, Ph.D.

Senior Advisor
Tom Workman

Tom is a principal communication researcher and evaluator at AIR and manages projects related to patient, consumer, and stakeholder engagement in health research, policy, and communication. He is a nationally known expert in managing health culture change and has extensive experience in translating evidence for patient-physician shared decision-making.

Tom has worked in the field of communication studies for more than 30 years as a researcher, educator, and consultant. Much of his current work focuses on community and stakeholder engagement for health policy and health research—specifically in formative and evaluative research to define and assess various aspects of message strategy, audience capacity, audience reception, dissemination, diffusion, and related health outcomes using a broad range of data collection tools and technologies.

His recent projects include providing technical assistance on engagement strategies to the Robert Wood Johnson Foundation-funded Aligning Forces for Quality initiative and leading AIR’s work with the Patient-Centered Outcomes Research Institute to develop a survey to measure attitudes about patient-centered comparative effectiveness research. Tom is a popular speaker who is often invited to present at conferences and meetings across the country, and he earned his Ph.D. in communication studies from the University of Nebraska-Lincoln.

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